HYUNNA CHA is a seasoned professional in data science and psychology with a robust educational background from Ewha Womans University, holding a Ph.D. and Master's in Psychology with a specialization in Consumer and Advertising Psychology. Currently serving as Data Lab Lead at HYBE since April 2020, HYUNNA has previously contributed to Starbucks as a Data Scientist within the Data Marketing Team from September 2015 to March 2020. Prior experience includes a role as a Lecturer at Sungkyunkwan University, teaching psychology courses, and as a Senior Researcher and Manager at KT, where pivotal research and analysis on ICT marketing strategies were conducted.
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HYBE
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하이브(HYBE)는 “We believe in music”이라는 미션 아래 음악 산업의 비즈니스 모델을 혁신하는 기업입니다. 하이브는 음악에 기반한 세계 최고의 엔터테인먼트 라이프스타일 플랫폼 기업을 지향합니다. 글로벌 트렌드를 이끄는 '콘텐츠'와 우리의 고객인 '팬'을 최우선 가치로 두고, 높은 기준과 끊임없는 개선으로 고객을 만족시키도록 노력하고 있습니다. HYBE, rebranded from Big Hit Entertainment in March 2021, is a global entertainment lifestyle platform company that seeks boundless expansion in order to innovate the music industry. Ever since, HYBE has been operating based on three pillars of business - label, solution, and platform - providing goods and services ranging from music, management, concerts, video content, game, original story, and more. HYBE’s multi-label system encompasses BIGHIT MUSIC, BELIFT LAB, SOURCE MUSIC, PLEDIS Entertainment, KOZ ENTERTAINMENT, ADOR, HYBE LABELS JAPAN, NAECO, while HYBE AMERICA also manages its affiliate labels including Big Machine Label Group and QC Music.
