Jennifer Coen

Director, Brands & Ventures at HYBE

Jennifer Coen currently serves as the Director of Brands & Ventures at HYBE, a position held since April 2022. Prior to this role, Jennifer worked at BMG - The New Music Company from September 2016 to May 2022, where responsibilities included directing brand partnerships and managing sponsorship operations. Jennifer's extensive experience encompasses building and maintaining relationships with sponsors, identifying sponsorship opportunities, and collaborating with production and marketing teams to create impactful proposals. Jennifer began a career at BMG as an Executive Assistant/Event Coordinator, organizing major events and coordinating logistical details. Jennifer holds a Bachelor of Business Administration in Marketing, with a minor in Personal Selling, from Wichita State University, completed in 2014.

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