SoYoung Chung is a seasoned professional in the merchandise and licensing sector with extensive experience across several prominent companies. Currently serving as a Business Manager at HYBE since December 2023, SoYoung plans, develops, and manages IP merchandise projects for artists. Previously, as a Senior Merchandiser at CJ ENM COMMERCE DIV. from September 2021 to December 2023, responsibilities included managing the license business with Karl Lagerfeld HQ and overseeing resource distribution for womenswear brands. Earlier roles include leading the RTW merchandise department at MCM WORLDWIDE and managing merchandise planning and production at YG PLUS, focusing on K-pop artist IPs. SoYoung's career began as a Production Manager at Sae-A Trading Co., Ltd, coordinating development for Kohl's Ladies department orders. SoYoung holds a Bachelor's degree in Sociology from Korea University and a diploma in Spanish from Daewon Foreign Language High School.
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