하이브(HYBE)는 “We believe in music”이라는 미션 아래 음악 산업의 비즈니스 모델을 혁신하는 기업입니다. 하이브는 음악에 기반한 세계 최고의 엔터테인먼트 라이프스타일 플랫폼 기업을 지향합니다.
글로벌 트렌드를 이끄는 '콘텐츠'와 우리의 고객인 '팬'을 최우선 가치로 두고, 높은 기준과 끊임없는 개선으로 고객을 만족시키도록 노력하고 있습니다.

HYBE, rebranded from Big Hit Entertainment in March 2021, is a global entertainment lifestyle platform company that seeks boundless expansion in order to innovate the music industry. Ever since, HYBE has been operating based on three pillars of business - label, solution, and platform - providing goods and services ranging from music, management, concerts, video content, game, original story, and more. HYBE’s multi-label system encompasses BIGHIT MUSIC, BELIFT LAB, SOURCE MUSIC, PLEDIS Entertainment, KOZ ENTERTAINMENT, ADOR, HYBE LABELS JAPAN, NAECO, while HYBE AMERICA also manages its affiliate labels including Big Machine Label Group and QC Music.

Music

HYBE

HYBE's headquarters in SEOUL, Republic of Korea

This department focuses on the creation and marketing of engaging content and brands.

Content Development

The Marketing and Brand Management Team at HYBE is responsible for developing and executing strategic marketing initiatives that enhance the visibility and reputation of HYBE's diverse entertainment offerings. This team focuses on building strong brand identities for its labels and artists, engaging with global fans through innovative digital campaigns, and forging partnerships that amplify the company's reach and influence in the music industry. By leveraging data-driven insights, they aim to create compelling narratives that resonate with audiences and drive business growth.

Marketing and Brand Management Team

This department oversees the planning, execution, and completion of projects to ensure they meet organizational goals and deadlines.

Project Management

This department focuses on managing relationships with artists and overseeing their development within the organization.

Artist Relations

The Human Resources Team at HYBE is dedicated to fostering a dynamic and inclusive workplace culture that aligns with the company’s mission of innovating the music industry. They focus on talent acquisition, employee development, and strategic HR initiatives to ensure the organization attracts, retains, and nurtures top talent across its multi-label structure, enhancing overall employee engagement and performance. Additionally, they drive training programs and support HR business partnerships to optimize workforce capabilities and meet business objectives.

Human Resources Team

This department focuses on identifying growth opportunities and developing strategic partnerships.

Business Development

The Leadership Team at HYBE is responsible for setting the strategic direction and vision of the company, ensuring alignment across its diverse business units. This team collaborates on key initiatives, drives innovation in the entertainment industry, and focuses on enhancing stakeholder value while prioritizing fan engagement. With leadership from the CEO and other executives, they oversee operations, finance, human resources, and strategic growth, fostering a culture of excellence and continuous improvement within the organization.

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Other teams

Marketing and Brand Management Team

Project Management

Artist Relations

Human Resources Team

Business Development

Leadership Team