Rob Mitchell

Rob Mitchell is an experienced strategy and operations consultant with a diverse background in leadership roles across various companies. Currently serving as an Advisor, Strategy Consultant, and Operations Consultant at TAXA Outdoors since January 2020, and as an Advisor and Strategy Consultant for HYDAWAY® since September 2016, Rob has a proven track record. Previous positions include Strategy and Operations Consultant for Bonnier Corporation and Li & Fung Limited, and extensive experience with Hydro Flask as a Board Member, Advisor, and Executive Coach. Rob's leadership experience also includes serving as President and CEO of Moots Cycles, Vice President of Product, Marketing, and Strategy at Smartwool, and various roles at Nike, including US Brand Director. Rob holds an MBA in Finance and Marketing from USC Marshall School of Business and a Bachelor's Degree in Business Administration - Real Estate Finance from the University of Southern California.