Petra Aidi

Petra Aidi is currently the Group Head of Loyalty and Brands at HydroGarden, where they showcase their strategic thinking and planning skills. Previously, Aidi held various roles, including Customer Relationship Manager at Libra Bank and Marketing Manager at passepartouS, where they developed and executed sales and marketing strategies. They also worked as a Fashion Content Editor at Tabu Magazine and managed promotional campaigns as Senior Promotions Manager at Holland & Barrett International. Aidi holds a Bachelor's degree in Economic Studies for Foreign Affairs and a Master's degree in Business Management and Communication.