Clara Popescu

Clara Popescu is a seasoned marketing professional with extensive experience in demand generation and campaign management. Currently serving as a Senior Campaign Manager at Hygraph since June 2023, Clara previously held significant roles at Spryker as a Program Manager Demand Generation and at TrustYou as a Senior Demand Generation Manager. Clara's expertise includes developing and executing multi-channel marketing strategies, analyzing CRM data, optimizing lead generation processes, and collaborating with sales teams to drive performance. Clara's diverse background spans from marketing internships to managerial positions in various companies, with a strong educational foundation in Marketing and Business Communication from Universitatea „Alexandru Ioan Cuza” din Iași and „George Enescu” National University of Iași.