HYH America is a U.S.-based food and beverage company founded in 2025 as a joint venture between hy Co., Ltd., Paldo Co., Ltd., and HYBE.

Built on more than 50 years of expertise in food and probiotics, we create innovative food and beverage experiences that bring together functional wellness, cultural storytelling, and everyday enjoyment.

HYH America is home to ARIH, a modern food and beverage brand inspired by BTS and developed with the creative involvement of the members. Through Modern Noodles, Dual Biotic Soda, and Post Biotic Energy, ARIH introduces a new approach to modern wellness and everyday lifestyle.

At HYH America, we believe food and beverages can do more than nourish—they can bring people together, create meaningful everyday experiences, and inspire healthier lifestyles.

We're expanding ARIH across the United States through retail partnerships, consumer activations, and innovative brand experiences, bringing Healthier Habits and Happier Cultures to more consumers every day.

Follow us for product innovation, retail partnerships, consumer activations, company news, and behind-the-scenes stories from our team.

HYH America

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HYH America

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