郑帅

帅郑 is a seasoned digital marketing expert with over 30 years of experience in the advertising industry. They have held roles as a creative director, head of marketing strategy, and general manager, managing branches of group companies and overseeing brand account management and digital marketing consulting services. Having worked for both international and local advertising firms such as Raynet, Ogilvy, and Dentsu, they have a robust expertise in digital integrated marketing with a focus on the Chinese market. They have served notable clients, including China Mobile, Tencent, and BMW, and have been a judge for prestigious awards like the Cannes Young Lions and the Great Wall Internet Ad Award. Currently, they are a professional master's supervisor and industry lecturer at the School of Communication, Shenzhen University.