Hype
Murat Erdem is an experienced marketing professional specializing in performance marketing, currently serving as the Performance Marketing Lead at Hype since October 2021. With a background that includes roles such as Senior Performance Marketing Executive and Performance Marketing Executive, Murat has worked with notable brands across various digital channels, including Google Ads, Facebook Ads, and TikTok. Previous positions at b*mobile, MDaesthetics, Mekadermis, Cimri, and Erasmusinn further demonstrate expertise in media buying strategies, digital campaign management, and online presence enhancement. Murat is pursuing a Master of Arts in Public Relations and Advertising at Istanbul University, building upon a Bachelor of Arts degree from Kocaeli University.
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Hype
Hype is a young and dynamic company that "delivers results that matter", which has been serving since its establishment in 2013. Services are provided by a well-equipped and talented team of up to 100 people under its roof. These services are strategic planning, online data integration and analysis, performance-based advertising management, marketing and advertising technology consultancy. Services are offered to over 100 leading brands such as, Allianz Insurance, Ariel, BluTv, BMW, Borusan Holding, Braun, Gillette, Head & Shoulders, ING Bank, Ipragaz, Jaguar, Mini, Land Rover, LC Waikiki, Oral-B, Pegasus Airlines, Prima, Pantene, Red Bull, Şişecam, Tatil Sepeti and Türkiye Finans. As the premium business partner of leading platforms such as Amazon, Criteo, Google, Meta and Tiktok in Turkey, Hype has won more than 120 awards in total, nationally and globally, for the innovative and value-added projects it has provided to its business partners for 10 years.