Hype is more than just a brand. We’re a movement. Led by former Formula 1® driver Bertrand GACHOT since 2000, we’re fuelled by passion, creativity and the grit to become an innovative functional product company.

What started as a legacy energy drink brand quickly evolved into a functional products company. Our premium European ingredients blow across the Middle East, Australia, Antarctica, Europe, Africa, and Latin America, but we won’t stop there.
With our relentless commitment to innovation and making functional products accessible to everyone, we strive to ensure that every day is a good one, packed with thrilling and daring experiences. We never settle for anything inspiring and through our story-driven approach, we’re struggling to disrupt the game.

Consumer Goods

Energy

Food & Beverage

Hype Energy +

Hype Energy +'s headquarters in Dubai, United Arab Emirates

Bertrand Gachot

Antonia Luisa Sattler

Saurabh Chawla

This department is responsible for driving revenue through sales strategies and marketing initiatives across various regions.

Sales & Marketing

This department focuses on managing customer relationships and enhancing overall customer experience through strategic marketing and merchandising initiatives.

Customer Engagement

This department focuses on the creation and management of design solutions and consulting services within manufacturing processes.

Design and Manufacturing

This department provides strategic oversight and direction across all organizational functions.

Executive Leadership

This department focuses on driving customer engagement and revenue growth through strategic marketing initiatives and sales management.

Marketing and Sales

This department oversees the planning, implementation, and control of the supply chain and logistics activities to ensure efficient product delivery.

Hype Energy +

Org chart

Teams

Sales & Marketing

Customer Engagement

Design and Manufacturing

Executive Leadership

Marketing and Sales

Supply Chain Management

Offices

Hype Energy +

Org chart

Teams

Sales & Marketing

Customer Engagement

Design and Manufacturing

Executive Leadership

Marketing and Sales

Supply Chain Management

Offices

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