Hype is more than just a brand. We’re a movement. Led by former Formula 1® driver Bertrand GACHOT since 2000, we’re fuelled by passion, creativity and the grit to become an innovative functional product company.

What started as a legacy energy drink brand quickly evolved into a functional products company. Our premium European ingredients blow across the Middle East, Australia, Antarctica, Europe, Africa, and Latin America, but we won’t stop there.
With our relentless commitment to innovation and making functional products accessible to everyone, we strive to ensure that every day is a good one, packed with thrilling and daring experiences. We never settle for anything inspiring and through our story-driven approach, we’re struggling to disrupt the game.

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