Matthew Yates is a seasoned designer with extensive experience in graphic, web, and UX design across various industries. At Publicis, Matthew excelled as a Graphic Designer, managing design projects for print and digital mediums. As a Strategic Designer at McCann, Matthew focused on developing creative strategies and visual narratives to enhance client engagement. Previous roles at Z Group and RightNow involved web design and corporate branding, emphasizing consistency across platforms. At IBM, Matthew held positions as an Information Designer and Sr. Designer, translating technical data into impactful visual storytelling. Currently, Matthew serves as a UX & Visual Designer at IBM iX, leading cross-functional teams to optimize design systems, while also working as a freelance designer and Associate Creative Director at HYPED. Matthew holds a Bachelor's of Arts in Visual Communications/Graphic Design from Seattle Pacific University.
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