Max Bruck

Max comes from a highly technical and analytical background, graduating with honors from U.C.L.A. with a degree in Aerospace Engineering. He applies that technical background to take an analytical approach to marketing optimization for his clients.

Max started his career with 4 years at Andersen Consulting (now Accenture) in enterprise systems development for various state governments. Max quickly became an expert in Client/Server GUI technology and Oracle relational database programming before being promoted to supervisor and management roles.Thereafter, Max was the 5th employee of Digital Motorworks, hired as Product Manager of its InfoIQ suite of Automotive Data Aggregation and Enhancement solutions. Digital Motorworks (DMi, www.dmotorworks.com) is the largest integrator of Automotive Retail Data in the US and Canada. Operating under the slogan of “Turning Data into Opportunity”, DMi collects and transforms automotive industry data designed expressly to increase dealer revenue opportunities, including the sale of F&I Products.

As Business Development Manager, Max also spent two years in Chicago, where he opened a joint venture office with Aon Corporation to bring data integration products to all facets of Aon’s global insurance clients and internal brokerage, placement and reinsurance operations. Aon’s automotive division offers F&I Training programs, customer survey products, and its flagship United Auto Care (previously known as Ryan Warranty) Vehicle Service Contract products.