Giancarlo Affri

Giancarlo Affri is a seasoned Creative Director with extensive experience in marketing, communication, and creative strategy across various industries. They co-founded TheBag Milano and held roles as Art Director at Videogame Srl and Leader Spa before becoming a Creative Director at BlackBean and later MAD Agency, where they managed high-profile brands such as Puma and Nike. Since 2015, Giancarlo has worked as a consultant for multiple agencies and brands and is currently involved with Simmetrico and the Fondazione Adriano Olivetti, focusing on design thinking and digital marketing education. They obtained a degree in DAMS, Arte e Progetto from Università Cattolica del Sacro Cuore.