Luis Carlos Diaz

Client Success Director - Audience Development CRM & Multichannel Marketing at HyperDrive Interactive

Luis Carlos Diaz has a long and varied work experience. Luis Carlos began their career in 1994 at P&G as a CMK Supervisor in Venezuela, where they coordinated market research initiatives for the Personal Cleansing category in Latin-America and lead shopper insights efforts for P&G Venezuela for Laundry, Diapers, Feminine Protection and Oral Care categories. In 1997, they moved to Farmatodo as a Market Research Manager. In 2000, they joined 3M as a Corporate Marketing Manager, delivering marketing support to drive business opportunities with distributors, B2B/B2C clients, and consumers. In 2004, they joined Ipsos as VP Client Services, P&G Regional Account Director, and Insights Director Venezuela. In 2013, they moved to De La Riva Group USA as VP US Multicultural. In 2015, they joined Digital Nexus LLC as a Marketing Strategy/Insights consultant and songs for seeds as a Franchise Owner. Finally, in 2020, they joined FanMail Marketing and HyperDrive as a Client Success Director.

Luis Carlos Diaz has a long history of education and certifications. In 1989, they earned a Bachelor's Degree in Business Administration and Management from Universidad Metropolitana (VE). From 2001 to 2003, they earned an MBA in Marketing from the same university. In 2003, they completed a Marketing Leadership Development Program from Indiana University - Kelley School of Business. In 2017, they completed a Mini MBA in Business from Miami University. Luis Carlos has also obtained seven certifications from Section4, including Certified Product Positioning (2022), Certified Brand Strategist (2022), Certified Productivity & Performance Specialist (2022), Certified Storytelling (2022), Certified Data & Analytics (2021), Certified Strategist (2020), and Certified Product Fundamentals (N/A).

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