Steven Baker

Steven Baker is a seasoned product leader with extensive experience in technology and product design within the advertising sector. Currently serving as Product Leader at hyperexponential since October 2025, Baker previously held significant roles at FreeWheel from November 2017 to January 2024, including VP Product, Data & Design, and SVP Technology, International. Prior to that, Baker was SVP Technology, International at Strata Marketing, Inc. and played a pivotal role at Adazzle as Chief Technical Officer, where foundational work led to the company's successful acquisition by Comcast in 2015. Early career achievements include leading engineering and architecture initiatives and developing leading digital media campaign management systems. Academic credentials include a Master’s degree in Computer Science and Business from Aston University and a Bachelor’s degree in International Politics from the University of Birmingham.