HyperFinity
Anna Hinchcliffe is a marketing professional with extensive experience in various roles across multiple organizations. Currently serving as the Marketing Manager at HyperFinity since December 2021, Anna has previously held leadership positions as Head of Marketing and Marketing Manager at Emsleys Solicitors Limited and Emsleys Estate Agents Limited from September 2016 to November 2021. Earlier in Anna's career, positions included Content Producer at Press Association and Assistant at Pontefract Press. Anna's educational background includes a Mini MBA in Marketing from Marketing Week, a Certificate in Professional Marketing from CIM, and a degree in Linguistics with German from the University of York.
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HyperFinity
We use decision intelligence to help retailers sell the right products, to the right people, for the right price. Our HyperFinity SaaS product democratises the use of advanced analytics to generate deep customer insight and to make data driven decisions across key business areas. At the core of our product is a super-fast, cloud-based architecture that enables ETL, feature engineering and machine learning all in one place. Our analytics engine performs affinity analytics and attribution at extreme speed to create and understand customer need states, using anonymised, multi-channel customer data. It predicts the impact of decisions, such as where demand will be transferred to if a product is removed from or substituted in a range or what is the optimal combination of products for individual stores, based on the customers who shop there. And our easy to use, highly visual UI gives non-technical people access to powerful insights from data science, which help them make improved, customer led decisions. Our solutions are backed by our own knowledge and experience gained in leading consumer businesses, such as Asda, Walmart and Sky, plus innovative data, analytics, and technology companies. We offer expert and pragmatic guidance on applying our products, not leaving you to figure it out on your own. In parallel with our SaaS product, we deliver expert retail data science and data strategy consulting on either a project or retained basis.