Peter Denby

Peter Denby has a diverse background in the technology and data industry. Peter is currently the Chief Commercial Officer and Co-Founder of HyperFinity, a company that specializes in using data science and AI to help retailers make customer-led decisions. Prior to HyperFinity, Peter was the Director and Co-Founder of Method Analytics Ltd, a company that focused on using data, AI, and technology to solve business problems for consumer-facing brands.

Additionally, Peter has held various positions in different organizations, including being a Member of the Digital & Creative Board at Liverpool City Region Local Enterprise Partnership, a Limited Partner at FirstPartyCapital, and part of the Applied AI 3.0 Cohort at Tech Nation. Peter was also a Steering Committee Member at Leeds Digital Festival, where they supported the organization and strategy of the festival, which showcases businesses in the tech community in Leeds.

Before co-founding Method Analytics Ltd, Peter worked as a Senior Vice President at Kx - a division of First Derivatives plc, where they developed strategies and propositions utilizing Kx's database and analytics engine for the retail and gaming verticals. Peter also served as the Head of Business Development at TransUnion UK, where they led the development of the company's business with utilities clients.

Peter started their career at TransUnion UK, where they held roles such as Strategic Account Director, Account Director, Senior Account Manager, and Account Manager. In these positions, they focused on developing and executing strategies, managing key accounts, and delivering data-driven marketing solutions to clients.

Overall, Peter Denby's work experience showcases their expertise in data science, AI, technology solutions, business consulting, and marketing in the retail, gaming, and utilities sectors.

Peter Denby's education history is as follows:

From 1995 to 1998, Peter attended the University of Lincoln and obtained a Bachelor of Arts (BA) degree in Media Production.

In 2021, Peter participated in the Accelerate Cambridge: The Entrepreneurship Weekend program at the Cambridge Judge Business School.

From 2019 to 2020, Peter studied various subjects including Marketing Strategy, Behavioural Economics, Behavioural Science, Creativity & Storytelling at 42courses.

In 2014, Peter completed a course in Advanced Negotiation Skills at Scotwork UK LLP, focusing on the field of Negotiation.

In 2013, Peter attended Gazing Performance Systems where they studied Strategic Account Management, specifically focusing on Selling Skills and Sales Operations.

In 2011, Peter received training in Large Account Management Process and Strategic Selling at Miller Heiman.

From 2007 to 2008, Peter studied and obtained the IDM Diploma in Digital Marketing from The Institute of Direct and Digital Marketing (IDM).

In 2000-2001, Peter completed the Advanced Certificate in Marketing at CIM | The Chartered Institute of Marketing.

Additionally, Peter has obtained several additional certifications, including Section4 Certified Product Positioning, Section4 Certified Strategist, and Section4 Completion Badge for Problem-Solving from Section4. Peter also obtained certifications in Storytelling, Marketing Strategy from WARC, Behavioural Economics from Ogilvy Consulting UK, Behavioural Science for Brands, Creativity for Business, and Storytelling from Cannes Lions School, Service Design from Growth Partners, and Digital Transformation from LinkedIn.