Dan Canina is an experienced professional in the sports performance and business development sectors. Currently serving as Vice President of Performance & Europe at Hyperice since March 2020, Dan has held progressive roles in global performance leadership, including Senior Director and Director of Global Performance. Prior experience includes a tenure at NormaTec from April 2012 to March 2020, where Dan directed business development and managed account executives in the sports sector, contributing significantly to athlete recovery solutions. Early career experiences involved internships at Nexage, where revenue analysis and client setup were primary responsibilities, as well as campus leadership roles at Two Degrees and sales and marketing work with the Pittsfield Colonials Professional Baseball team. Dan holds a Bachelor of Arts degree from Williams College, completed in 2011.
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