Joe Cannon

Joe Cannon has over a decade of experience in marketing and business development. Joe currently serves as the Vice President of Business Development at Hyperice, a leading provider of sports performance technology.

Prior to joining Hyperice, Joe served as the Director of Marketing and Business Development at Sports Studio, the entertainment industry's leading sports service provider. In this role, Joe was responsible for brand messaging, marketing strategy, product placement, networking, and business development.

During their time at Sports Studio, Joe created the Brand Inventory Project, which generated product placement opportunities for brands and athletes into productions for TV, commercials, and films. Thanks to the project's success, Sports Studio was able to launch a digital marketing department for brands, athletes, and properties. In addition, Joe helped manage and promote the nation's largest database of athletic actors (+18,500 and growing) for use by casting professionals.

Sports Studio is the official supplier of authentic uniforms for entertainment purposes for the MLB, NBA, MLS, NFL, and US Soccer.

Joe has also worked as a contributing writer and columnist for The Daily Californian and as a College Marketing Coordinator for Hothand Wireless Inc.

Joe Cannon most likely has a Bachelor's degree in English Language and Literature/Letters from the University of California, Berkeley. Joe might also have a B.A. in English and Rhetoric from the same school. It's possible that they attended Damien High School.

Joe Cannon reports to Jim Huether, CEO. Some of their coworkers include Shawn Beitelspacher - VP, Endurance and Specialty Retail, Mark Ogden - Managing Director, and John Aquadro - VP, Technology & Connected Experiences.