Joe Cannon is a seasoned professional with extensive experience in business development and marketing within the sports and entertainment industries. Currently serving as Senior Vice President of Business Development at Hyperice since August 2016, Joe has previously held the positions of Vice President and Director of Business Development within the same company. Prior to Hyperice, Joe was the Director of Marketing and Business Development at Sports Studio, where significant projects such as the Brand Inventory Project were initiated to create product placement opportunities. Earlier roles include College Marketing Coordinator at Hothand Wireless Inc., contributing writer and columnist at The Daily Californian, and marketing assistant/video host at Cal Recreational Sports. Joe holds two Bachelor of Arts degrees in Rhetoric and English Language and Literature from the University of California, Berkeley.
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