Caio Gomes is an experienced marketing professional with a focus on brand management and trade marketing, currently serving as a Senior Marketing Analyst at Hypera since February 2020. In this role, Caio is responsible for the strategic management of the Benegrip brand, overseeing various product-related activities including media planning, S&OP, performance analysis, product launches, innovation pipelines, digital planning, social media initiatives, SEO strategies, and website optimization. Previous experience includes positions as a Trade Marketing Analyst and Market Research & Shopper Analyst at Hypera, as well as a Market Research Intern at Start Up - Vendas from January 2017 to October 2019. Caio holds a Bachelor's degree in Advertising from Universidade Presbiteriana Mackenzie, earned between 2017 and 2020.
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