Laura Rodrigues is an accomplished marketing professional currently serving as a Senior Marketing Analyst at Hypera since April 2021, having previously held roles as a Junior and Mid-level Marketing Analyst at Marjan Farma from October 2018 to April 2021. Expertise includes brand performance analysis for several products, proficiency in market analysis tools such as IMS, IQVIA, and Euromonitor, and support in new product launches through strategic positioning and market actions. Laura has demonstrated skills in managing promotional budgets, developing marketing plans, and collaborating with both internal teams and external vendors. Educational qualifications include a Bachelor's degree in Advertising and Marketing from ESPM Escola Superior de Propaganda e Marketing and a Summer Course in Entrepreneurship & Innovation from Esade.
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