Luis Calejon

Luis Calejon has developed over 20 years of experience in Trade Marketing, Shopper Marketing, and Sales, working with major companies such as Hypera, Dannon, Whirlpool, Unilever, and Gillette. They have managed strategic and operational planning for distribution channels and brands, focusing on P&L management, product activation, and consumer promotions. Luis holds a Bachelor’s degree in Business Administration from Pontifícia Universidade Católica de São Paulo, along with postgraduate qualifications in Market Intelligence and Retail Marketing from USP - Universidade de São Paulo. Currently, Luis is the National Sales and Merchandising Manager at Hypera.