Luiza Lustri is currently the Gerente de Digital at Hypera, where they focus on integrating digital products for B2B in collaboration with sales and marketing areas. Luiza graduated with a Master's in Business Administration with a specialization in Digital Business from the Universidade de São Paulo and holds a degree in Systems Analysis and Development from Faculdade de Tecnologia de São Paulo. Previously, Luiza worked as a Consultora de Produtos Digitais and served in various roles related to IT business partnership and project management. With expertise in SAP and Dynamics, Luiza has contributed to complex project implementations and process improvements throughout their career.
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