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Arminé A.

Marketing Campaign Manager at Hypertec Group

Arminé A. has a diverse work experience that spans over several years. Arminé currently works as a Marketing Campaign Manager at Hypertec Group since November 2022. In this role, they strategize and executes data-driven demand generation campaigns, optimizing them to support sales objectives. Arminé also develops integrated marketing campaigns, collaborates with internal teams, and measures results.

Prior to their current role, Arminé worked as a Marketing Specialist at Hypertec Group from November 2021 to October 2022. Their responsibilities included developing and implementing international digital marketing programs and campaigns, performing market research, and managing relationships with stakeholders. Arminé also planned and managed promotions, events, and product launches.

Before joining Hypertec Group, Arminé held marketing and advertising roles at Volatus Aerospace Corp. and Partner Jet - A Volatus Aerospace Company. Their responsibilities included market research and analysis, competitor evaluation, and executing digital and email campaigns.

Arminé also has experience as a Talent Acquisition Specialist at GAL Aerospace Corp and as the Founder of IBS Educational Center. In their role at GAL Aerospace Corp, they focused on talent acquisition, while at IBS Educational Center, they managed day-to-day operations, program quality, and staff development.

Earlier in their career, Arminé worked at Arda as a Marketing and Project Manager, where they conducted market research, developed and implemented plans for services, and managed programs. Arminé also served as a Program Coordinator, overseeing records management, donor funding, and international aid coordination.

Arminé's work experience began as a Translator/Interpreter at the Center for Social-Economical and Legal Reforms NGO.

Overall, Arminé A. has a strong background in marketing, campaign management, market research, and project coordination across various industries.

Arminé A. has a diverse educational background. Arminé attended McGill University, where they studied Applied Marketing. Arminé also pursued a Master of Business Administration (MBA) degree at Cavendish University Armenia. In addition, they obtained expertise in Human Resources Management through further studies at McGill University.

Arminé holds a Bachelor of Arts (BA) degree in Germanic Languages, Literatures, and Linguistics from Pedagogical State University.

Furthermore, Arminé has acquired several certifications to enhance their professional skills. These certifications include Ad World Conference from Ad World Pro and Google My Business from Google Digital Academy (Skillshop). Arminé has also obtained various Google Ads certifications, including Google Ads Display Certification, Google Ads Search Certification, and Google Shopping Ads Certification. Arminé holds a Google Analytics Certification as well. Moreover, they have completed courses such as "An introduction to Consumer Neuroscience and Neuromarketing," "Behavioral Economics," and "The Neuromarketing Toolbox" through platforms like Coursera. Arminé also possesses a Pilot Certificate for Basic RPAS Operations from Transport Canada - Transports Canada.

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Timeline

  • Marketing Campaign Manager

    November, 2022 - present

  • Marketing Specialist

    November, 2021