Chloe Lara

Chloe Lara has extensive work experience in the field of marketing and communications. Chloe started their career as an Assistant Account Executive at Freud Communications in 2010, where they gained knowledge in public relations and client interactions. Chloe then interned as a PR Coordinator at Electronic Arts, learning in-house PR and organizing press events. Chloe went on to work as a Junior Account Executive at Clifford French, where they provided support to Account Managers and managed social media activities for clients.

In 2012, Chloe joined Electronic Arts as a Games Label Publicist, responsible for creating and driving PR plans and maintaining media relationships. Chloe later joined Kingston Technology Europe as an EMEA PR Executive, coordinating and executing digital marketing campaigns across B2B, B2C, and gaming enthusiast markets. Chloe's expertise in digital marketing led their to become the EMEA Digital Marketing Manager at Kingston, where they managed strategy development, budgeting, and execution of campaigns.

Chloe then took on the role of Digital Marketing Manager at LEGOLAND Windsor Resort, overseeing all digital platforms and delivering e-commerce initiatives. Chloe joined MiTAC Europe as a Marketing Manager in 2018, before returning to HyperX in 2019. At HyperX, Chloe has held various roles including EMEA Channel Marketing Manager, EMEA Channel & Digital Marketing Manager, and Senior Marketing Manager EMEA. In their current role as Head of International Marketing (EMEA/APJ/LATAM) & Global Communications at HyperX, Chloe leads a team and oversees key areas such as creative and brand campaign strategy, product marketing, digital and e-commerce, PR and social, and trade marketing.

Chloe Lara enrolled at The Sixth Form College Farnborough in 2006 and completed their studies in 2008. During this period, they pursued courses in Photography, English Language, and Media. Subsequently, from 2008 to 2012, Chloe attended Bournemouth University, where they earned a Bachelor's degree in Public Relations.