Laura Schaffer

Senior Director Of Product Management at HyprMX

Laura Schaffer has a diverse background in product management, operations, and ad operations. Laura started their career as a Sales Operations Intern at AT&T in 2013. From there, they gained experience in ad operations at Vindico as an Ad Ops Traffic Coordinator and later as an Ad Ops Traffic Lead in 2014 and 2015, respectively.

In 2015, they joined Jun Group as an Ad Ops Manager and later became a Senior Ad Ops Manager from 2017 to 2018. Laura then transitioned to the role of Associate Director of Operations from 2018 to 2019 before being promoted to Director of Operations from 2019 to 2020. In 2020, Laura briefly worked as the Director of Product Marketing at Jun Group before becoming the Director of Product Management until 2023.

Additionally, Laura has also worked at HyprMX Mobile, LLC, where they held the positions of Director of Product Management and Senior Director of Product Management from 2020 to 2023.

Throughout their career, Laura has gained a strong understanding of both product management and operations in the advertising industry.

Laura Schaffer's education history begins in 2010 when they enrolled at Boston College. Laura pursued a Bachelor of Arts (B.A.) degree with a major in International Studies, concentrating in Economic Inequality, and minoring in Environmental Studies. During their time at Boston College, they studied abroad at the Madrid Campus of Saint Louis University in 2013.

In 2023, Laura attended the University of California, Berkeley, Haas School of Business, where they completed the Product Marketing Executive Education Program, specializing in Product Management.

In terms of additional certifications, Laura obtained a certification in Product Management from UC Berkeley Executive Education in March 2023. Laura also completed a course on Successful Negotiation: Essential Strategies and Skills, offered by Coursera, in December 2022. In April 2020, Laura obtained the Scott Galloway Certified Strategist certification from Section4 (Scott Galloway).

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