Florian Gerlich

Florian Gerlich is an experienced professional in the fields of sports management and marketing, currently serving as Sponsoring & Partner Activation DACH at HYROX since September 2023. Previous roles include Sports & Events Management at STARTUP LEAGUE and involvement in the marketing team for Hertha BSC at SPORTFIVE. Florian's background also includes experience in supply chain management at dSPACE GmbH and social engineering projects at KPMG Deutschland, as well as research on global factors influencing the automotive industry at BENTELER Group. Florian holds a Master of Arts in International Sport & Event Management from the University of Europe for Applied Sciences and a Bachelor of Applied Science in Economics from Paderborn University, along with experience studying business abroad at the Cameron School of Business at UNC Wilmington.