Vieri Parigi is a highly accomplished corporate leader with extensive experience in driving profitable growth and setting strategic direction across various business units within the sports industry. Currently serving as the Director of International Development & Strategy and Managing Director of HYROX Italy, Vieri has successfully led significant projects like the Next Gen ATP Finals and the Rome Marathon, enhancing brand awareness and creating new revenue streams. Vieri previously held key positions at INFRONT ITALY S.P.A. and CONI, and has a robust legal background with a Master of Laws from Columbia University and a Doctor of Law from Università degli Studi di Firenze.
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