Deena Smith is currently the Chief Operating Officer at HZDG. With a background in account management and brand development, Deena has held various roles in companies such as Siquis LTD, Rosenthal Partners, Arnold Worldwide, TBWA\Chiat\Day, Solven.com, Arnold Communications, and E. James White Co. Deena's experience includes managing accounts for various clients such as Mobil Oil Corporation, McDonald's, XM Satellite Radio, and Amtrak. Deena holds a BS in Business Administration from SUNY New Paltz and has also completed education at the AAAA Institute of Advanced Advertising Studies.
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HZ
HZ is a brand experience agency focused on creating unified, distinct and relevant branded experiences across any and every possible touchpoint. Headquartered in the Washington, DC metro area since 1987, we joined the WPP network as part of BCW Group in 2018, bringing our nimble creative approach to some of the world’s most beloved brands. With expertise spanning across brand identity, campaigns, digital experiences and content, our clients include Volkswagen, Dollar General, Kawasaki, AvalonBay, Organic Valley, Johnson & Johnson and others.
