Arjun Arora is a seasoned professional in the AdTech sector, currently serving as the Head of Global Partnerships at Sigma Software Group since January 2024, where the focus is on delivering tailored solutions for media and advertising. In parallel, Arjun holds significant roles at Prebid.org as Chair of the Video PMC and as a member of multiple working groups, as well as at IAB, contributing to various committees. As Co-Founder and Board Member at Xool Media, Arjun is dedicated to addressing advertising complexities through innovative technology solutions. Additionally, Arjun oversees Arora Global Services as Managing Director and Principal Consultant, working with diverse clients across global markets. Previous experience includes leadership positions at NPAW, IAB Australia, FreeWheel, PubMatic, and Leadbolt, complemented by a solid academic background in Information Technology and Marketing from Charles Sturt University.
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