IAB
Francisca Ulloa is a highly experienced professional in digital marketing and content creation, currently serving as Líder de Estrategia at Hak Media Latam and Dueño principal at Boom Bites, a company founded on the inspiration to create natural energy bars. With a strong background in marketing consulting and strategy, Francisca holds leadership roles at various organizations, including HAK, Agencia UMO, Grupo K, and iF Chile, where responsibilities encompass designing and implementing comprehensive digital strategies and managing paid media campaigns. As a senior content manager since 2014 and creator of the blog Franuyeah.com, Francisca combines analytical vision with creativity to produce engaging content across multiple platforms. Francisca's academic credentials include a Master's degree in Cultural Heritage Management from Universidad de los Andes and an Executive Program in Digital Marketing from The Valley Business & Tech School.
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