Hector Olivera

Hector Olivera is an experienced Marketing and eCommerce Director at Grupo Construlita since July 2022, overseeing B2B and B2C marketing strategies across multiple channels and managing a diverse team of over 50 professionals. Additionally, Hector serves as a Professor at CENTRO | Diseño, cine y televisión, and an Instructor at IAB, focusing on Digital Transformation and Customer Centricity. As the Founder & Creative Head of El Ático, Hector leads a luxury artificial flower and foliage business. Previous roles include Digital & Omnichannel Engagement Head at Sanofi, Digital Manager at McDonald's, and Digital Business Intelligence Manager at Avon, among others. Hector holds multiple degrees and certifications in digital marketing, web analytics, and omnichannel strategy.