John Halley serves as Chief Operating Officer, Advertising Revenue, and Executive Vice President, Advanced Marketing Solutions (“AMS”) for ViacomCBS. In this role, Halley oversees commercial and business operations for the advertising team across the company’s leading portfolio of broadcast, entertainment, news and sports networks, as well as ViacomCBS’ advertising product suite and go-to-market strategy across its digital, social, and advanced advertising offerings spanning BET, CBS, CBS All Access, Comedy Central, MTV, Nickelodeon and Pluto TV, among others.
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IAB
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The Interactive Advertising Bureau is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry.
