Micaela Bos

Micaela Bos serves as the Activation Director at OMD New Zealand since August 2018, focusing on programmatic, social marketing, and search engine marketing. Prior roles include Programmatic Manager and Programmatic Specialist, and current involvement as a council member for the Programmatic Digital Out of Home (pDOOH) at the IAB since May 2023. Previously, Micaela worked at Starcom Media as a Programmatic Trader for Coca Cola Argentina, overseeing digital media campaigns, and at Headway Digital as a Mobile Performance Campaign Manager, specializing in data-driven advertising. Micaela holds a Bachelor Degree in Advertising from Universidad de Ciencias Empresariales y Sociales and a Bachiller en Humanidades y Ciencias Sociales from Instituto Hölters.