Traci Wallack

Traci Wallack is an accomplished professional with extensive experience in member engagement, sales, and account management within the advertising and marketing sectors. Currently serving as the Senior Director of Member Engagement & Development for Brands at IAB since February 2025, Wallack previously held the position of Senior Director, Member Relations at the Association of National Advertisers, where responsibilities included overseeing the experience of over 115 members and collaborating with senior executives to address marketing challenges. Wallack's career also includes significant roles at Modern Luxury, Vericast, AARP, USA TODAY, Womans Day Magazine, Golf For Women, Travel + Leisure Golf Magazine, and DNR Magazine, where achievements encompassed developing advertising solutions, exceeding sales targets, and enhancing brand visibility in various categories. Wallack earned a Bachelor of Arts in Communication from the University of Hartford.