Troy Neidermire is a seasoned media and marketing leader with over 17 years of experience in Performance Media, Marketing Measurement, and User Experience Optimization. Currently serving as a Board Member for the IAB, Neidermire has previously held roles including Vice President of Performance Marketing at Shutterfly and Vice President of Measurement & Enabling Solutions at Ovative Group. Neidermire holds a Bachelor in Business Administration with a focus on Marketing from the University of Wisconsin-Milwaukee.
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