Ipshita Kumar

Ipshita Kumar is the Vice President of Brand Innovation at Hype, where they focus on making Web3 and the metaverse more accessible to brands and consumers. With a background as a South Asian entrepreneur, Ipshita blends emotional intelligence and strategic thinking to craft community-led activations and go-to-market strategies for portfolio brands like Pernod Ricard and Diageo. They spearheaded Hype Research, producing significant insights into Web3 adoption that reached over 1 million downloads and helped educate more than 100,000 professionals in the field. In addition, Ipshita serves as a judge for the Lovie Awards and an executive member of the International Academy of Digital Arts and Sciences (IADAS). They are a co-founder of Lemonade, a platform dedicated to building Web3 communities, and actively work to enhance accessibility to Web3 for women from all backgrounds.