JL Try is an AI CMO specializing in marketing models and coaching for profit acceleration. As the founder of The Partner Edge since 2025, JL drives Microsoft partnerships for startups and software developers. With experience as the CMO at Upturn Coach, JL focuses on aligning brand and marketing strategies to facilitate business growth. Previously, JL held various marketing roles at Microsoft and global marketing agencies, contributing to campaign performance for notable brands. Currently, JL serves as Vice President of the IAMCP DC Chapter, fostering connections among Microsoft partners.
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