Iamfine was established in 2011 by two brothers who wanted a better way to care for their mother.  Iamfine is a fully automated telephone checkin service that provides reassurance to those who live alone AND to those caring for them each day.  The "loved one" receives a call once a day at their chosen time, they answer and press 1 to confirm they are ok and then hang up.  That's it.  This tells their friends and family that they are ok.  If they don't check in, after a few calls it will escalate and warn their friends and family (we call that the care circle) to check up on their loved one.  Since 2011 over 1 million wellness calls have been made.

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