Iben was founded in 2014 by entrepreneur, Anh-Marthe Storheil. With her long experience working within the retail industry, she also successfully runs her own fashion agency in Scandinavia, located in Oslo.


From the beginning, Anh Marthe wanted to create a brand that awakens energy towards emotions. Iben was then developed with the intention of supplying self-made women the wardrobe that communicates and empowers their inner strength. Aa a premium lifestyle brand, each collection from Iben is created with the intention of inspiring others to believe in themselves through good storytelling and design. Inspired by the Scandinavian climate with changing temperatures and weather conditions, Iben accommodates the four seasons of the year with high  quality garments adapted towards retail.

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