Beatriz V. is a seasoned digital marketing professional with extensive experience in the hospitality and marketing sectors. Currently serving as a Digital Marketing Senior Specialist at Iberia since August 2021, Beatriz previously held various roles at Petit Palace Hotelity + Icon Hotels, including Digital Marketing & eCommerce Executive from January 2017 to July 2021. Beatriz possesses a double Bachelor's degree in Business Administration and Tourism from Universidad Rey Juan Carlos, complemented by a Master of Digital Marketing with a specialization in Ecommerce from thePower. Additional qualifications include a course on Building and Analyzing Customer Journeys through Marketing Cloud from ISDI and an exchange program at Pontificia Universidad Católica Argentina.
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