Gema Mora currently serves as Responsable de Analítica Digital at Iberia since September 2014 and has an extensive background in digital analytics and online marketing. Prior roles include Web Analytics Head at Vocento from May 2007 to September 2014 and Web Analyst at Carrefour between January 2005 and May 2007. Gema's career began in marketing online positions at OCS Software, Viaplus, and Muchomedia - CIA Medianetwork, spanning from 1992 to 2001. Additionally, Gema held the position of Responsable de formación at Ayuntamiento de Madrid from 1991 to 1992. Educational qualifications consist of a Programa Profesional de Iniciación a R from KSchool in 2015, a Master Executive in Relational Marketing, CRM and e-Commerce from ESIC Business & Marketing School, and studies at Universidad Politécnica de Madrid.
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