Alexandra Longeault is an experienced consultant specializing in customer strategy, transformation, and user experience design. Alexandra began a career at ICON Health and Fitness as a Marketing and Development Team Assistant, conducting market research in the home fitness equipment sector in Europe. Following this, Alexandra held various positions at IBM, progressing from a Junior Consultant to an Experienced Senior Consultant, where key responsibilities included leading Agile projects, defining user journeys for banking clients, and engaging in digital transformation efforts. Additionally, contributions to Lyf Pay as an Assistant Project Manager and various roles in consulting for the pharmaceutical and luxury sectors highlight a strong focus on innovation and user-centric approaches. Alexandra holds multiple degrees in economics and management from Université Paris Dauphine and Chulalongkorn University.
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