Alison Pavlis is currently the Program Director of Marketing Analytics at IBM, where they lead a global team of business analysts in optimizing content and tactics across various marketing channels. Prior to this role, they served as a Media Supervisor at Neo@Ogilvy, focusing on media planning and execution for IBM Cloud and IBM Global Technology Services. Alison's earlier experience includes working as an Assistant Media Planner/Buyer at The Vidal Partnership, where they executed media strategies for clients such as TD Bank and Rémy Martin. They are pursuing a Bachelor of Arts degree at Colgate University.
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