Alyssa Rolfe

Alyssa Rolfe is a strategic marketing executive currently serving as the Director of Demand Strategy at IBM, where they create innovative experiences that bridge branding and demand generation. Previously, they worked at MediaCom as an Associate Media Director, leading a data-driven team focused on branding and demand campaigns for clients like Dell and Indeed.com. With a background in digital media and a degree in Advertising from The University of Texas at Austin, Alyssa has a proven track record of driving pipeline growth and enhancing marketing effectiveness across various platforms. They also held leadership roles on the Board of Directors for the Young Women's Alliance, further showcasing their commitment to community engagement.