Amanda Carroll

Amanda Carroll is a seasoned brand strategist and content leader currently serving as a Senior Brand & Content Strategist at IBM, where they shape executive thought leadership in AI and sustainability. Previously, they founded Good Egg Branding, helping various brands develop compelling storytelling strategies and securing notable media placements. Amanda has contributed to prominent publications such as The New York Times and The Washington Post and has held editorial roles at Edelman and SpotOn, where they significantly increased audience engagement. They are passionate about crafting narratives that resonate and drive meaningful conversations across industries.