Brian Tafel is a Global Creative Director and Design Principal with extensive experience in leading brand development across multiple industries. They spent years in advertising before joining IBM, where they initially directed brand efforts for Watson Health and later expanded their role to oversee branding for all of IBM Watson. Currently, as the Creative Director of IBM brand, they collaborate with teams worldwide on innovative projects involving AI, hybrid cloud, data fabric, systems, and blockchain. With a background that spans significant positions at companies like Huge, Young & Rubicam Group, and McCann New York, Tafel is also a contributing author to the IBM Design Language and serves as a tireless mentor and award show judge. Tafel is pursuing degrees in Environmental Design from both the Academy of Fine Arts in Prague and North Carolina State University.
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