Bryan Casey

Bryan Casey is a seasoned marketing executive with over a decade of experience at IBM, currently serving as Vice President of Digital. In this role, Bryan leads the Center of Excellence for Digital Marketing, overseeing digital strategy, information architecture, SEO, and analytics. Notable previous positions include Program Director for Digital Strategy in IBM's Cloud & Software division, where Bryan managed comprehensive digital efforts, and Program Director for Campaign Management, focusing on inbound marketing and CRM programs. As a founding member of the Bluemix marketing team, Bryan contributed to the launch of what is now known as IBM Cloud. Bryan's career encompasses expertise in communications, marketing strategy, and analytics, underpinned by a Bachelor's degree in Creative Writing and English Literature from Colgate University.